Gaia Boyd

EXPERIENCE

LEAD UX RESEARCHER, LEGALSHIELD; OKC, OK — APRIL 2020-PRESENT
SENIOR UX RESEARCHER — SEP 2019-APR 2020

  • Manage project planning and execution of UX Research for the team

  • Mentor, give give guidance and support to my direct report

  • Plan, design, conduct and report on research studies: Usability tests, card sorts
    brainstorm workshops, competitive & comparative analysis, heuristics, interviews,
    task flows, site maps, journey maps, and surveys

  • Support complete requirements definitions and uphold industry usability standards

ORGANIZER, OKC DESIGN + TECH MEETUP; OKC, OK — FEB 2019-PRESENT

  • Manage monthly meetups, including sourcing speakers and organizing events

  • Plan and execute strategy to grow the budding UX/UI Design community, along with fostering
    education for UX-adjacent roles, such as graphic designers and developers

SENIOR UX DESIGNER, ORACLE; OKC, OK — APRIL 2018-SEPTEMBER 2019

  • Conducted user interviews and usability tests

  • Sketched, wireframed and prototyped interface designs

  • Agile development collaborating with Engineering and Product teams

  • Designed and conducted heuristic analysis

  • Facilitated design workshops and persona development

    UX DESIGNER, PAYCOM; OKC, OK — APRIL 2017-APRIL 2018

  • Managed company-wide introduction and integration of UX best practices

  • Created journey maps

  • Facilitated workshops, interviews and collaboration sessions

  • Conducted usability tests and interviews

  • Sketched, prototyped, wireframed and iterated designs

  • Collaborated with Product, Engineering and Senior Leadership

UX & SEO CONSULTANT; OKC, OK — 2016-2019

  • Conducted usability testing and analysis

  • Developed brand strategy through stakeholder workshops and research

  • Designed detailed sitemaps and information architecture for new websites

  • Established website SEO strategy to integrate with marketing strategy

  • Wrote copy, produced wireframes and low-fidelity prototypes

  • Managed sales, accounting, and all customer interactions

SEO SPECIALIST, BIGWING INTERACTIVE; OKC, OK — 2014-2015

  • Produced keyword research and strategy, conversion strategies

  • FOUNDING CHAIR: Lift Professional Networking Events

FOUNDER, INNER COMPASS THERAPEUTICS; ASHEVILLE, NC — 2011-2015

  • Business owner, massage therapist, yoga instructor, training faculty

  • Public speaking, group facilitation, financials, marketing, customer-centered service

ETHNOGRAPHIC RESEARCHER, UNCA; ASHEVILLE, NC — 2007-2009

  • INDEPENDENT RESEARCH: Women and the Negotiation of Self-Care
    Received the University Wellness Grant
    Presented paper at Big South Undergraduate Research Conference

  • PAID STUDENT RESEARCH: Several studies for Sociology Professor
    Diary studies, qualitative linguistic analysis, focus groups, interviews and surveys

EDUCATION

UNC ASHEVILLE, ASHEVILLE, NC, 2009 — BS SOCIOLOGY & ANTHROPOLOGY
MAGNA CUM LAUDE; PRE-MED MINOR

UX DESIGN IMMERSIVE, GENERAL ASSEMBLY, AUSTIN TX, 2015

SKILLS

UX Research & Strategy; UX Research team management; Design team management;
Qualitative research; User interviews; Requirements and ideation workshops;
Card sorting, site mapping & IA; Usability testing; Presentations;
Task prioritization; Writing; B2B spaces; Enterprise solutions

ADDITIONAL EXPERIENCE, TRAINING & TOOLSET

UserZoom Go; Optimal Workshop; Tableau (basic); Sketch; Invision; Figma; Office 365

Ken Blanchard Business Training - Manager Training

Mountain BizWorks SMB - Business Development; 

Various content marketing & business development coaching and mastermind groups.

Our VOICE Women’s Crisis Center - Youth Mentor & Community Education Volunteer